Month: August 2017

Time to Exit? Here’s The Top 5 Successful Amazon Businesses Owners Who Chose To Sell

Published / by agenta / Leave a Comment

If you’re an internet entrepreneur or aspiring to become one, then the first thing you probably want is proof that it is possible to create profitable websites. After all, it can seem almost impossible to believe that you can create a sustainable online business that makes money and is profitable, every month. There are thousands of people around the world who are building online businesses that generate 4 – 6+ figures per month. Of course, it will take some time to build an online business, but it is more than possible and completely worth it. So, we will now take a look at a few successful Amazon based businesses that have been sold so you can further understand the business model as well as see examples of websites that you can replicate.

This website as the name implies is all about dogs and helping people to become better and more informed dog owners. This is a very popular niche since most people have pets and dogs in particular. People are very passionate about their dogs and as a result, a website in this niche is definitely one that has the potential to be wildly successful. This site was created according to the authority site model by a guy called Perrin who was featured on the popular internet marketing blog, Niche Pursuits. The authority site model is when you focus on creating a huge authority style website that has hundreds and even thousands of pages that focus on one particular topic. This type of website is highly recommended as opposed to following the niche site model since Google and other search engines tend to award it more rankings and trust. started generating $8,000 per month at the 20-month mark. Perrin basically created hundreds of highly detailed pages on topics such as dog breeds, dog nutrition, toys, how to train your dog etc. This website is different from other websites in that there are lots of detailed infographics and long form content which reach over 2,000+ words per page. It is monetized through the Amazon affiliate program where dog related products are linked throughout each of the pages. It is also monetized via AdSense as well as other types of display ads. This website generates traffic through smart SEO which enables it to get thousands of visitors per day, who eventually click on an ad or buy a dog related product through the website, generating a commission.

Another extremely popular Amazon based business that was sold is This website was started in 2011 and it was acquired by the New York Times in 2016 for an impressive $30,000,000. This is by far an example of one the most successful Amazon websites that are currently online that truly show you the sheer potential of this business model. The Wire Cutter basically offers highly detailed and in-depth product guides and reviews for a wide range of technology products that are sold on Amazon. It currently has over 1,200 pages and gets an impressive 8.6+ million visitors per month. The majority of the traffic is from Google through the use of SEO and a small percentage of visits also come from social media and direct visits. This website, just like, simply links to Amazon throughout their review pages so that when people read the review and click on the link to Amazon, they get a percentage of the sale if the person buys the product.

The next website on our list is This website is geared towards new mothers and has numerous baby product reviews. This site is smaller at about 400 pages and gets over 200,000 visitors per month. Lucies List not only makes use of organic traffic through SEO but also has a popular newsletter that many people subscribe to. They have extremely detailed content that helps new mothers through every stage from pregnancy to the birth of their child and even after. This website makes money not only from linking out to relevant Amazon products but also through buying guides and ebooks.

This website is one of the most popular websites in the outdoor gear niche and provides in-depth reviews of specific outdoor gear. It was started in 2010 and has become an extremely trusted brand in this niche. This site is similar to the Wire Cutter in that they do extremely detailed tests on products and thoroughly review them for their audience. They currently have 5,500 indexed pages in Google and get over 1.6 million visits per month. This site initially looks like an eCommerce site but is actually a very detailed and large niche site that links back out to Amazon in their reviews. They have also diversified their affiliate partners to other online retailers in addition to Amazon. Their main focus is creating amazing content without pushing too hard for the sale. This works really well for this site and shows that it is more important to build a loyal audience and following and the money will follow. is a hilariously named website that is the epitome of great branding and positioning where they created their name based on the popular internet meme, “shut up and take my money.” This website basically reviews items that are unusual and interesting but don’t really have much practical use. However, the cool name and interesting products have helped this website to become widely popular and thus, extremely profitable. This is quite a large site with over 37,000 pages and they get over 2.7 million visits per month. They mainly link to Amazon as well as other online retailers where they generate affiliate income from every sale.


As you can see, the above examples are just a few of some of the most popular and successful Amazon affiliate websites on the internet. Are you a seller looking for an exit? You may want to check out the marketplaces, brokers, and other organizations likeĀ InBusiness who buys Amazon businesses. In order to create your own Amazon business, you should visit each one of these sites and study them to see what type of content you should create and how to build a loyal customer base. In the end, once you choose a good niche and replicate the strategy used by the above sites, it will only be a matter of time before you’re making a full-time income from your own website.